Project
JLF collections

Location
Las Vegas, NV

Discipline
Graphic Design

Completion
October 2017

Each year, over 10,000 people attend HD Expo + Conference in Las Vegas to connect on hospitality exploration and education.

To bring attention to the exhibition booth, I was responsible for designing postcards for JLF collection's indoor furniture, outdoor furniture, and lighting lines.

During this project, I worked closely with the photographer to develop a style, composition, and color palette that would engage interest while maintaining a visual identity that is true to the brand.